Volume 6 - Issue 1 (July - September 2024)

Harnessing marketing analytics for enhanced decision-making and performance in SMEs

Tochukwu Ignatius Ijomah, Courage Idemudia, Nsisong Louis Eyo-Udo, Kikelomo Fadilat Anjorin

Article DOI: 10.53346/wjast.2024.6.1.0037

DOI url: https://doi.org/10.53346/wjast.2024.6.1.0037

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The role of big data analytics in customer relationship management: Strategies for improving customer engagement and retention

Tochukwu Ignatius Ijomah, Courage Idemudia, Nsisong Louis Eyo-Udo, Kikelomo Fadilat Anjorin

Article DOI: 10.53346/wjast.2024.6.1.0038

DOI url: https://doi.org/10.53346/wjast.2024.6.1.0038

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Hypolipidemial potentials of selected seed oils on high-fat fed adult albino rats

Fatai Adebayo Kareem, Yesiru Adeyemi Kareem, Adeola Oladayo Osifeso, Mutiu Adewunmi Alabi, Olasunkanmi Adedoyin Adetutu

Article DOI: 10.53346/wjast.2024.6.1.0039

DOI url: https://doi.org/10.53346/wjast.2024.6.1.0039

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Optimizing supply chains in emerging markets: Addressing key challenges in the financial sector

Edith Ebele Agu, Njideka Rita Chiekezie, Angela Omozele Abhulimen, Anwuli Nkemchor Obiki-Osafiele

Article DOI: 10.53346/wjast.2024.6.1.0045

DOI url: https://doi.org/10.53346/wjast.2024.6.1.0045

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Harnessing digital transformation to solve operational bottlenecks in banking

Edith Ebele Agu, Njideka Rita Chiekezie, Angela Omozele Abhulimen, Anwuli Nkemchor Obiki-Osafiele

Article DOI: 10.53346/wjast.2024.6.1.0046

DOI url: https://doi.org/10.53346/wjast.2024.6.1.0046

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GIS-driven agriculture: Pioneering precision farming and promoting sustainable agricultural practices

Adekunle Stephen Toromade, Njideka Rita Chiekezie

Article DOI: 10.53346/wjast.2024.6.1.0047

DOI url: https://doi.org/10.53346/wjast.2024.6.1.0047

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Strategies for corporate compliance and litigation avoidance in multinational enterprises

Adetoyese Latilo, Ngozi Samuel Uzougbo, Munachi Chikodili Ugwu, Portia Oduro

Article DOI: 10.53346/wjast.2024.6.1.0048

DOI url: https://doi.org/10.53346/wjast.2024.6.1.0048

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Role and effectiveness of advance payment guarantees in construction contracts

Adetoyese Latilo, Ngozi Samuel Uzougbo, Munachi Chikodili Ugwu, Portia Oduro

Article DOI: 10.53346/wjast.2024.6.1.0049

DOI url: https://doi.org/10.53346/wjast.2024.6.1.0049

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